Having a stellar search engine optimization strategy can be a great way to generate new leads for your business. Unfortunately, there are a lot of unscrupulous characters in the SEO space. They promise incredibly quick top rankings for a fraction of the cost.
Most of the time these offers can seem too good to be true, and that’s because they are. SEO is a very volatile space and the only way t0 generate real rankings that last is slow and steady growth.
We firmly believe that a solid search engine optimization strategy can be one of the best ways to increase your brand’s authority and send a steady stream of traffic to your website. Our Sacramento SEO company blends years of experience, with the most cutting edge strategies to get you rankings that stand the test of time.
If you’re still on the fence, then keep reading. Below we highlight five different ways that working with a Sacramento SEO company can actually help your bottom line.
1. Top Rankings Build Trust With Your Users
People trust the companies who occupy the top spots on Google search rankings. Plus, the top search spots will get the most attention and traffic. Put simply, most people only pay attention to the top spots in the search results.
Without having a solid SEO strategy you run the risk of having your site sit in page two or three of the rankings. All this does is make your company look less trustworthy, and won’t help with any traffic or new leads.
2. Focusing on SEO Creates a Better User Experience
Great user experience is the backbone of SEO. It’s not about blasting thousands of spammy links at your website, or stuffing your copy with keywords. A website that exists to serve the user will do better in the search engines than one that doesn’t. Period.
Solid onsite SEO will help to provide your visitor with a user friendly website experience. This will help to reduce bounce rates, increase the amount of time spent on the site, and will increase the likelihood visitors will come back again.
3. SEO and Mobile-Friendliness Go Hand-In-Hand
Google is now punishing websites for not being mobile friendly. A solid SEO strategy will place an emphasis on creating a great experience for mobile visitors, which will improve your sales, conversions, and search rankings.
An SEO company can help bring your mobile friendly website into alignment with Google’s mobile friendly requirements and get you back up to the top of the search rankings.
4. SEO Has Great ROI
The ROI on search engine optimization can be difficult to measure when compared to other forms of advertising, like PPC. However, we encourage you to think about your SEO strategy this way.
SEO can be likened to the stock market. A long term strategy will get you incredible results over the long-run, but you just have to be patient enough to reap the rewards. If you do the right things you’ll see your rankings increase and hold steady over the long-term, which can bring you a great ROI.
5. You Need SEO to Compete
Chances are, if you don’t have an SEO strategy in place, then your competitors do. Today SEO is a necessity for most business owners. Plus, if your competitors aren’t implementing an SEO strategy, then this is a great way you can get ahead.
To remain relevant and grow your business you need to constantly be on the lookout for innovative ways to reach new customers. Implementing an SEO strategy can help you do just that.