Display advertising is an excellent way to generate brand awareness for your company, helping you reach new customers and make them aware of your products and services. This advertising allows you to run ads on desktop websites and on mobile devices in mobile websites and apps, giving you the ability to reach customers virtually everywhere.
Display advertising continues to be a strong driver of brand awareness and offers many targeting options from geographic to contextual and remarketing. Reaching consumers as they surf around the web and showing a message about your company, products and services is a key benefit.
Mobile advertising is one of the best ways to reach consumers on the go and target them while they are in close proximity to your business location. Geo-targeted mobile display ad campaigns are an effective way to drive brand awareness and foot traffic into your store, restaurant, or shop.
Remarketing is an advanced technique of showing banner ads to users after they have visited your website. They will see ads from your company on various other websites as they surf the internet. These display ads can include a brand message or even a specific product they viewed while on your webstore.