CLICKSPRING BLOG

content marketing, Copywriting Mistakes, website copywriting, writing for the web, content, copywriting

Don’t Make these Copywriting Mistakes, Hire a Professional


Writing seems like an easy task. You slap a few sentences together and all of a sudden you have a landing page that sells your services, or a blog post that provides educational material to you reader. It seems easy enough, but there’s one crucial ingredient that’s missing from most written copy online.

Writing is equal parts craft and art. Writing for the web is no different. When you set out to create your website content for yourself, you run the risk of alienating customers or misrepresenting your brand.

Below we highlight the five biggest mistakes that most businesses make across their online copywriting. Is any of these mistakes killing your website? Keep reading to find out.

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content marketing, Copywriting Mistakes, website copywriting, writing for the web, content, copywriting

Digital Advertising, Google, Google advertising, PPC, Google Adwords

How Google Adwords Recent Changes Impact Your Digital Advertising


A lot of businesses rely on Google Adwords to power their businesses. This means that any changes Google makes regarding their algorithms, or their ad platform tend to stir up a lot of conversation in the digital marketing space.

Google’s most recent change affect their Adwords platform. These recent changes are definitely something worth taking into account for your current and future search engine marketing campaigns. Below we highlight the five different ways this update will change your Google advertising and PPC strategy.

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Digital Advertising, Google, Google advertising, PPC, Google Adwords

content marketing, music, Social Media for Shopping Centers, Social Media Marketing, special events, Facebook, social

A Social Media Roadmap for your Shopping Center


Shopping center sales are still accounting for more than half of all retail sales across the U.S. Even with the prevalence of online stores people are still turning to shopping centers to get their shopping done. However, if you own a shopping mall you need to think about adopting a new social media for shopping centers strategy in order to stay competitive.

You can only practice old methods of marketing for so long. Shopping centers are more social by nature, so you can capitalize on this by utilizing social media to drive new customers in.

Below we break down a simple roadmap you can follow to start building your shopping center's social media following.   

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content marketing, music, Social Media for Shopping Centers, Social Media Marketing, special events, Facebook, social

Digital Advertising, Instagram Advertising, social media, Instagram, Instagram Ads, social media advertising

Instagram Advertising Tips & Tricks


Instagram ads is one of the hottest platforms out there for growing your audience and building a new following. But, just like every other social media platform out there, it comes with its own set of rules and guidelines.

If you’re just getting started with Instagram advertising and want to take advantage of this extremely popular app, then keep reading. Below we outline our five favorite Instagram ads tips and tricks.

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Digital Advertising, Instagram Advertising, social media, Instagram, Instagram Ads, social media advertising

Creative Services, rebrand a company, rebranding, branding

How to Rebrand a Company Successfully and Win New Customers


Have you been thinking about giving your company a facelift, but you’re afraid of alienating your current customer base? Or, maybe you’ve attempted to rebrand in the past but were left feeling unsatisfied.

Even the largest brands in the world go through rebrands in order to ensure their company is in alignment with current customer expectations. So... don’t think you’re doing anything wrong if you realize it’s time for a rebrand.

It can be a long and intimidating process to rebrand a company, especially if you don’t know where to start. Below we highlight the crucial steps that it takes to effectively rebrand a company.

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Creative Services, rebrand a company, rebranding, branding

CMS, Concrete5, total web care, Web Development, Web Services, content management systems

Concrete5 Rocks as a CMS and Here’s Why


Concrete5 is a new open source CMS that we’ve been experimenting with and absolutely love. There are a few mainstays in the CMS space namely, WordPress, Joomla, and Drupal. Rarely, does a new CMS come into the marketplace and actually improve upon what’s currently out there.

Below we dive into why Concrete5 is such a cool CMS, and why you might want to consider using this powerful new content management system for your next web development project.

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CMS, Concrete5, total web care, Web Development, Web Services, content management systems

content marketing, social media, Social Media Marketing, Snapchat, Snapchat for Business

Snapchat for Business: Tips to Get Started with Social Media Marketing


When you’re getting started with social media marketing there are a lot of options you’re going to have to choose from. There are platforms like Twitter, Facebook, and LinkedIn, while the possibilities of mobile social media apps bring a whole new slew of options. How do you choose the right social media network for your business?

One of the hottest and fastest growing social media apps is Snapchat. This app allows you to take short videos showcasing your company, and day-to-day life, and send this to your group of followers. By using the power of Snapchat for your business you can connect with an entirely new demographic and see your business grow in new and unexpected ways.

Below we highlight four tips you can use to Snapchat for business today.

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content marketing, social media, Social Media Marketing, Snapchat, Snapchat for Business

Google, Web Performance Optimization, website speed, web solutions

Improve Website Speed, 7 Strategies to Implement Now


Having a fast website is more important than ever. Your visitors will expect your website to load quickly. If your page takes too long to load,they’re going to hit the back button and find a competitor’s site. If your site relies on search engine traffic to power your business, then you could actually miss out on potential traffic, as website speed is a Google ranking factor.

Put simply, you need a fast loading site if you want to compete in today’s marketplace. To get started improving your loading speed, we offer seven suggestions below that will greatly speed up your website.

Before you jump into optimizing your site it’s important that you get a baseline figure for how you site currently performs. You can run a free speed test with online tools such as GT Metrix and Google Pagespeed.

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Google, Web Performance Optimization, website speed, web solutions

Agency News

Meet Our Interns: Tyler Sams


Hello! My name is Tyler Sams, and I'm the newest member to the team here at ClickSpring. I am currently a student at Folsom Lake College and I'm looking to transfer in the Fall. My intended major is either Communications or Business with an emphasis in marketing.

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Agency News

Branding a Company, Creative Services, branding

Our Process for Branding a Company in Brief


Branding a Company

A lot of business owners think branding is a mysterious process which is difficult to understand, while others believe branding is as simplistic as designing a logo or choosing a font. Regardless of what you currently think, the branding a company is actually quite straight forward.

Branding is the process of establishing a message for your company and creating a consistent image to help to communicate that message. A great brand will have a solid and coherent voice, and be able to communicate this to their clients or customers in the clearest manner possible. Some of the most popular brands like Apple and Nike, have reached a point where their brand name is synonymous with a certain product.

Below we dive into the basics of our process for branding a company. Of course, we can’t cover every little detail in a single blog post, but we will provide you with a rough framework that can help you understand the branding process before getting started.

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Branding a Company, Creative Services, branding

About ClickSpring

ClickSpring is a dynamic digital agency providing strategy, marketing, advertising, and design.

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