Writing seems like an easy task. You slap a few sentences together and all of a sudden you have a landing page that sells your services, or a blog post that provides educational material to you reader. It seems easy enough, but there’s one crucial ingredient that’s missing from most written copy online.
Writing is equal parts craft and art. Writing for the web is no different. When you set out to create your website content for yourself, you run the risk of alienating customers or misrepresenting your brand.
Below we highlight the five biggest mistakes that most businesses make across their online copywriting. Is any of these mistakes killing your website? Keep reading to find out.Read More