CLICKSPRING BLOG

content marketing, Email, Email list, Email Marketing, web design

Email Marketing: How to Build Your Email List


Email marketing is one of the most effective ways to grow your audience and your business. When the time comes to tell your readers and past customers about new products or offerings, how are you going to reach them?

Time and time again email comes out on top as the most effective way to keep in touch with your customers and readers. If you’re not building a list, then it’s time to start. Below we outline a few different ways you can begin to optimize your marketing strategy to turn it into a list building machine. Your business might depend on it

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content marketing, Email, Email list, Email Marketing, web design

Branding & Creative, Creative Services, design, logo design, Sacramento logo design, branding, Logo Design Trends

Logo Design Trends in 2016


The design of your logo is a commonly overlooked aspect of your branding efforts. But your logo can speak volumes about your business before a customer decides to work with you further. Your logo is a very crucial aspect of communicating to your customers in a visual way, which is why it's so important to stay tuned into logo design trends.

Below we dive into seven of the most popular logo design trends of 2016. You don’t have to check off every design trend below, but it’s something important to keep in mind when designing your company's logo. An out of date logo subtlety suggests that you’re an out of date business.

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Branding & Creative, Creative Services, design, logo design, Sacramento logo design, branding, Logo Design Trends

Site Speed, Web Performance Optimization, web solutions

4 Reasons To Invest in Improving Site Speed


What happens the moment a visitor lands on your website? Do they wait until the page loads? Or, does the page they’re looking for display automatically? If you’re making your users wait, then you’re doing them a huge disservice.

If your site doesn’t load quickly, they might even hit the back button and visit one of your competitors instead. Having a speedy website is becoming a necessary ingredient for your website’s success.

Below we dive into four reasons it’s a good idea to invest time and energy into improving your site’s loading speed. Your business might depend on it.  In fact, site speed is becoming so important that Google just released their own mobile site speed tool. If you want your business to be a long-term success, it’s always a good idea to think with Google.

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Site Speed, Web Performance Optimization, web solutions

Digital Advertising, Pinterest for Business, social media advertising

How To Use Pinterest for Business


Pinterest is one of the fastest growing websites on the entire Internet. Not only that, but most of their usage takes place on tablets and mobile devices. Which can work well for businesses who are looking to reach customers on the go.

But, Pinterest requires a specific niche. In fact, it has a very targeted demographic of mostly female users. It can also be difficult finding a way to find a return on investment when some of your followers could be halfway across the world. 

But, don’t let these potential drawbacks stop you from using Pinterest for business growth. Pinterest is a massive social media platform that can be very beneficial if you strategize the way you use it.

Below we show you how to get results and help to ensure you’re reaching the local demographic that matters most for your business.

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Digital Advertising, Pinterest for Business, social media advertising

Business Blogging, content marketing, Search Engine Optimization, blogging for small businesses, Sacramento Search Engine Optimization, seo

5 Reasons Why Your Small Business Should Begin a Blog


Regardless of your business type, you can benefit from starting a blog. A company blog is a great way to convey additional information to your readers all while building relationships with your customers. Blogging for small businesses requires a strategy that provides value, educates, or entertains your customers.

Some business owners think that a blog is a place to post special offers. Some think they need a blog since everyone else has one, but they never end up utilizing it. But in reality, your blog is a great way to generate new leads for your business.

Below we dive into five reasons that blogging for small businesses should be in your marketing strategy

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Business Blogging, content marketing, Search Engine Optimization, blogging for small businesses, Sacramento Search Engine Optimization, seo

Creative Services, Web Design Essentials, blogging, seo, web design

7 Web Design Essentials For 2016


The web is a constantly evolving place. What worked two years ago might not be applicable today. Web design essentials that worked ten years ago are almost surely out of date. If you want your website to be a success and actually grow your online or offline business, then you need to have an idea of where the current trends are going.

Below we illuminate seven web design essentials that your website must have if you want to succeed in 2016 and beyond.

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Creative Services, Web Design Essentials, blogging, seo, web design

content marketing, Search Engine Optimization, Search Engine Optimization, seo, web solutions

Why SEO Is Important For Small Businesses


As a small business owner, you’re probably looking for different ways to generate new leads for your business. If your website plays any role in your marketing strategy whatsoever, then you need to make sure you have an SEO strategy in the works.

A solid search engine optimization strategy will help to get your website in front of visitors who are looking for the exact solution your business provides. This means less hard selling and more time spent educating your customers about what your business does.

Below we dive into the five reasons SEO is important for small businesses. It’ll benefit your business in more ways than you might think.

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content marketing, Search Engine Optimization, Search Engine Optimization, seo, web solutions

content marketing, Digital Advertising, social media, Social Media Marketing, Twitter, Gain New Followers on Twitter, social media advertising

How To Gain New Followers on Twitter


Often having a high follower count can be thought of as nothing more than a vanity metric. But, despite this line of thinking there is a lot of value in focusing on how to gain new followers.

Sure, a lot of people just want to grow their follower count for the sake of their own ego, but the more followers you have the farther your message will spread. The more people you can reach, the more people you can influence, and the greater your chances of attracting new customers.

Developing authority will never be a detriment to your business. However, you have to keep in mind that the quality of those followers is just as important as the quantity.

Below we illuminate how you can use to gain new followers on Twitter for your business.

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content marketing, Digital Advertising, social media, Social Media Marketing, Twitter, Gain New Followers on Twitter, social media advertising

content marketing, blogging, Keyword Research, seo

Keyword Research Tips for Optimizing Your Next Blog Post


Your keyword research and SEO strategies should be tied in with your content strategy. The keywords you uncover will help to shape the topics of your blog posts. Also, the keywords you find and analyze can help you find new angles for your content and even uncover new needs that you can address.

Below we cover a few of our favorite keyword research tips that will help you to create and optimize your next blog post.

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content marketing, blogging, Keyword Research, seo

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