CLICKSPRING BLOG

total web care, web care, web solutions

Understanding The Value In A Website Maintenance Program


A website maintenance program can often be seen as an unnecessary expense. If the website has already been built and is working fine, then that's it, right? Not so fast.

Maintenance programs are not a way for web design agencies to squeeze more out of you. These programs maintain the fresh, up-to-date elements of your site. More importantly, whether your website crashes, data is lost, your domain name expires, or Google makes a new algorithm change, a regular maintenance program protects you from it all. Keep reading for more points that will help you understand the value in a website maintenance program.

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total web care, web care, web solutions

Digital Advertising, PPC advertising, Google Adwords, Sacramento PPC advertising

Key Reasons You Need A PPC Advertising Agency


Pay Per Click (PPC) advertising is a major player when it comes to driving website traffic. But, this form of advertising requires extensive understanding. Some business owners set up their own campaigns without the proper training or experience, and they blow through the ad budget with no results.

PPC advertising, such as Google Adwords, can be immediately effective and show results instantly, but you need professional help for these kinds of results. Keep scrolling because we've compiled the key reasons why you need a PPC advertising agency.

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Digital Advertising, PPC advertising, Google Adwords, Sacramento PPC advertising

content marketing, website copywriting

5 Reasons To Hire An Agency For Search Engine Copywriting Services


You may have just paid thousands for a killer website, but it's a wasted investment if you haven't invested in search engine copywriting services. Without improving your site's content for search engine optimization (SEO), there's no chance that Google will rank your site for search engine users. After all, what good is even having a website if no one can find it?

There is an endless amount of reasons why you should place SEO copywriting in the hands of a professional. You have to be more than a good writer; a respected copywriter needs the knowledge and ability to include all the SEO-friendly elements into the copy. Therefore, here are 5 key reasons to hire an agency for search engine copywriting services.

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content marketing, website copywriting

Creative Services, graphic design, branding

6 Reasons To Invest In Graphic Design Agency Services


When budget cuts hit, oftentimes the first thing to go is design services. Some business owners believe that design agency services are not worth the cost, but clipart and stock photos are probably not the best way to present your business. After all, your logo, design and other material is your first impression.

Ditch the homemade business cards and postcards. Make your first impression memorable. Keep reading for the 6 reasons to invest in graphic design agency services.

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Creative Services, graphic design, branding

ecommerce, Mobile Friendly, website speed, Mobile, web solutions

How Mobile Site Speed Improves Online Sales


Mobile site speed is an essential piece of any mobile web experience. Websites often try to incorporate a solid design, better functionality, and fresh content to better the user experience. This is all well and good, but users also want a faster site.

On mobile, in particular, your website's loading time is directly related to sales. Keep reading to learn the top 6 components to how mobile site speed improves online sales.

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ecommerce, Mobile Friendly, website speed, Mobile, web solutions

Digital Advertising, social media advertising

Social Media Advertising Strategies For A Mobile-First World


The world is progressively becoming mobile-first. More people are gaining access to smart phones. We expect the population that accesses the internet from their mobile phone to grow by 61.2% in 2018. And yet, Meeker's 2016 Report reveals a $22 billion loss in advertising opportunity. People are spending the majority of their time on mobile, and businesses are not taking advantage.

Social media is one of the best, if not the best, way to target users on mobile devices. To fully take advantage of a mobile-first world, we've compiled a list of social media advertising strategies for you should consider.

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Digital Advertising, social media advertising

content marketing, social media, Social Media Marketing

6 Reasons That Prove The Social Media Marketing Cost Is Worth It


Social media marketing can be a confusing world for business owners. Everyone hears that social media is an important marketing tool, but not every business owner understands how to profit from it. Even though Facebook has 1.7 billion monthly active viewers, some businesses are still not convinced that the social media marketing cost is worth it.

Whether you think social media is a passing trend or have concerns that you won't see a return on investment, here are 6 reasons that prove the social media marketing cost is worth it.

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content marketing, social media, Social Media Marketing

content mangement system, Mobile Friendly, Web Development, Web Services, responsive, Sacramento Web Developer, web developer, web solutions

7 Things To Know Before Meeting With A Sacramento Web Developer


Choosing the right Sacramento web developer isn’t something you should take lightly. The more time you spend up front educating yourself, the better your chances of choosing the perfect developer for your business.

We know the process can be a bit overwhelming, so we want to help you out.

Below we highlight our seven best tips you’ll want to know before you meet with a local developer. By taking these into account you’ll end up with a site that works for your business, and doesn’t end up as a sunk cost.

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content mangement system, Mobile Friendly, Web Development, Web Services, responsive, Sacramento Web Developer, web developer, web solutions

branding a small business, Creative Services, logo design, branding

New Business Owner’s Guide To Branding A Small Business


Competition is as fierce as ever for small business owners. But, there’s one way you can keep ahead of your competitors. It’s through your own brand. When you can differentiate yourself enough as a company you’re no longer directly competing with any other businesses. Branding a small business the right way can mean the difference between failure and success.

A strong brand can go a long way towards keeping your company profitable. Customers readily identify with strong brands, and makes them come back to work with you again and again. Just think of brands like Apple that seem to have a legion of loyal fans.

Below we’re going to dive into the six things you must keep in mind as you're branding a small business. Keep these in mind as you define and grow your brand.

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branding a small business, Creative Services, logo design, branding

About ClickSpring

ClickSpring is a dynamic digital agency providing strategy, marketing, advertising, and design.

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