Search Engine Optimization, Downtown Main Street

Increase Your Website Traffic with a Downtown Main Street Content Marketing Strategy

We all know everyone is searching online all the time. But have you ever wondered what those numbers actually are? Well in the United States alone there are more than 320 million Internet users among the nearly four billion worldwide users. Now, that’s a lot of potential customers! Those numbers alone should be enough to get you hyper-focused on increasing your website traffic for your downtown main street. But how you ask? Read on to find out how an effective downtown main street content marketing strategy can help increase your website traffic.

Google is a Hungry Beast
The first step to increase your website traffic is to comply with Google’s algorithm standards. For instance, Google loves fresh content, values domain authority and prioritizes sites with more indexed pages. So what does that look like for you? Well, most likely, you don’t update your homepage daily or produce new pages often, but don’t worry, your blog can save the day. Blogging is a huge benefit to your SEO efforts as it kills two birds with one stone: it builds the index of pages, and satisfies the need for fresh content. Still not convinced that SEO and blogging can make a difference? Well  companies who blogged just 11 times per month receive three times the amount of traffic. And that’s a fact!

Love Your Downtown and People Will Love It Back
Out-of-town visitors absolutely depend on search engines to find nearby shopping centers and restaurants, which is why it’s so important that you extend your marketing content efforts to social media platforms and review sites! These elements prepare your downtown main street for better positioning on Local SEO results. Maintain branded communications on social media including consistent information such as the same downtown main street address, phone number and name across all platforms. Don’t forget the review sites. If you don’t have a Yelp, Google My Business, Facebook, Foursquare, and a Tripadvisor page created yet, get on it! You won’t believe what a difference it will make.

Hook ‘em and Reel ‘em In
Email marketing is definitely an effective way to increase website traffic, especially if it includes a strong call to action, links to your blog posts, your social media icons, and maybe a video. Once you build your mailing list into the thousands, that’s a chance to drive thousands of visits to your website using just one email! Plus, this is exactly the type of consumer you want visiting your website… they’re already subscribed email users, so they’re engaged, interested and likely to visit the downtown area.

A good rule of thumb when it comes to an effective content marketing strategy? Remember you are selling ideas about your product, not just the product itself. If you are focused on the old school way of marketing, we can guarantee people have put up barriers around this approach. That’s why content marketing has exploded...and insanely good, on-point content that incites action is what you need to separate yourself from the rest.

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This is part 8 of a 12 part series called "Put Your Downtown Main Street on the Map." 
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Search Engine Optimization, Downtown Main Street

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