CLICKSPRING BLOG

marketing, Downtown Main Street

Why a Downtown Marketing Kit is Essential to Success


So you might be asking yourself…What does it take to create a downtown main street where visitors and locals spend their time and their money?” The only way to truly answer that question is to do your homework and build a plan. Read on to find out why a downtown main street marketing kit is essential to a successful, thriving downtown main street district.

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marketing, Downtown Main Street

Agency News, marketing, press release, media, pitching the media, public relations

10 Tips For Writing a Great Press Release


Despite what our technocentric society might indicate, press releases are still the most effective and professional way to reach journalists and news organizations. A well-executed press release will not only inform the media, but drive prospects to contact you for a story. They are an essential component of any public relations strategy.

Whether you are trying to increase awareness of an event or announce a new product your company just released, these newsworthy items deserve plenty of attention. With a well-written press release, you are informing the industry-at-large about your company’s recent developments while simultaneously piquing the interest of journalists who may seek to cover your topic in further detail.

Constructing a quality press release can lead to more visibility and new customers, so it is important for yours to stand out from the crowd. These ten tips should help you take your press release writing skills to the next level and leave reporters wanting more.

Photo credit: Sister72 / Foter / CC BY

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Agency News, marketing, press release, media, pitching the media, public relations

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