Did you know three of the largest social media platforms operate on an algorithm, meaning not all of your followers will see the content you post? While it makes some sense because it helps keep timelines and feeds less overwhelming, it can make it difficult for your message to be seen. As Facebook, Twitter and Instagram try to prioritize and personalize posts, you have a smaller opportunity for both engagement and outreach. Luckily there is still something we can do about it...advertise your downtown main street content on social media.Read More
Facebook promotions have long been a part of social media marketing strategies. A well-executed promotion, such as a contest or a sweepstakes, can drive fan growth, build email lists, increase engagement and more. Although they can be extremely successful, running a Facebook promotion still requires strategy. Keep reading for the 5 main things to know before jumping in headfirst.Read More
The world is progressively becoming mobile-first. More people are gaining access to smart phones. We expect the population that accesses the internet from their mobile phone to grow by 61.2% in 2018. And yet, Meeker's 2016 Report reveals a $22 billion loss in advertising opportunity. People are spending the majority of their time on mobile, and businesses are not taking advantage.
Social media is one of the best, if not the best, way to target users on mobile devices. To fully take advantage of a mobile-first world, we've compiled a list of social media advertising strategies for you should consider.Read More
Pinterest is one of the fastest growing websites on the entire Internet. Not only that, but most of their usage takes place on tablets and mobile devices. Which can work well for businesses who are looking to reach customers on the go.
But, Pinterest requires a specific niche. In fact, it has a very targeted demographic of mostly female users. It can also be difficult finding a way to find a return on investment when some of your followers could be halfway across the world.
But, don’t let these potential drawbacks stop you from using Pinterest for business growth. Pinterest is a massive social media platform that can be very beneficial if you strategize the way you use it.
Below we show you how to get results and help to ensure you’re reaching the local demographic that matters most for your business.Read More
Often having a high follower count can be thought of as nothing more than a vanity metric. But, despite this line of thinking there is a lot of value in focusing on how to gain new followers.
Sure, a lot of people just want to grow their follower count for the sake of their own ego, but the more followers you have the farther your message will spread. The more people you can reach, the more people you can influence, and the greater your chances of attracting new customers.
Developing authority will never be a detriment to your business. However, you have to keep in mind that the quality of those followers is just as important as the quantity.
Below we illuminate how you can use to gain new followers on Twitter for your business.Read More