Put Your Downtown Main Street on the Map
Blog Series

social media advertising, Downtown Main Street

Advertising Your Downtown Main Street on Social Media


Did you know three of the largest social media platforms operate on an algorithm, meaning not all of your followers will see the content you post? While it makes some sense because it helps keep timelines and feeds less overwhelming, it can make it difficult for your message to be seen. As Facebook, Twitter and Instagram try to prioritize and personalize posts, you have a smaller opportunity for both engagement and outreach. Luckily there is still something we can do about it...advertise your downtown main street content on social media.

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social media advertising, Downtown Main Street

content marketing, Downtown Main Street

Increase Your Website Traffic with a Downtown Main Street Content Marketing Strategy


We all know everyone is searching online all the time. But have you ever wondered what those numbers actually are? Well in the United States alone there are more than 320 million Internet users among the nearly four billion worldwide users. Now, that’s a lot of potential customers! Those numbers alone should be enough to get you hyper-focused on increasing your website traffic for your downtown main street. But how you ask? Read on to find out how an effective downtown main street content marketing strategy can help increase your website traffic.

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content marketing, Downtown Main Street

Search Engine Optimization, Downtown Main Street

Rank Well in Google with a Downtown Main Street SEO Program


Did you know that approximately 91% of individuals searching on Google never look beyond the first page of results? Studies also show that the top organic search result receives 33% of that traffic! It’s pretty clear how important it is to have your website show up in Google’s top search results, but how do you do this? The answer is with a proper downtown main street SEO program! Here are five important tips on how you can get there.

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Search Engine Optimization, Downtown Main Street

Downtown Main Street, Mobile Apps

Get in the Game with a Downtown Main Street Mobile App


Fun Fact Alert! 90% of time on mobile is spent using apps. Which makes sense since apps are designed for mobile consumption (see where we’re going here?). So what does this mean for your downtown main street? Well let’s start with this...a well-designed mobile app can be a gamechanger for those visiting. It can create a friction-free, seamless transition between your downtown main street website and your visitor's in-market experience. Here are five reasons why we are true app believers:

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Downtown Main Street, Mobile Apps

marketing, Downtown Main Street

Why a Downtown Marketing Kit is Essential to Success


So you might be asking yourself…What does it take to create a downtown main street where visitors and locals spend their time and their money?” The only way to truly answer that question is to do your homework and build a plan. Read on to find out why a downtown main street marketing kit is essential to a successful, thriving downtown main street district.

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marketing, Downtown Main Street

Email Marketing, Downtown Main Street

Keeping Your Audience Informed with a Downtown Main Street Email Program


You might be shocked, but email marketing is still making an impact in a big way! But don’t take our word for it, here are a few stats on its effectiveness:

  • Email marketing drives more conversions than any other marketing channel

  • 92% of online adults have an email, and 61% use email daily

  • Email marketing has a Return on Investment of 3800%

So, yes, email marketing should 100% be part of your content marketing program! Here are four tips to creating a top-notch email marketing strategy.

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Email Marketing, Downtown Main Street

Social Media, Downtown Main Street

Growing a Highly Engaged Downtown Main Street Social Media Presence


It’s time to shift your social media presence into high gear! According to a recent Social Media Marketing Industry Report, 92% of business marketers reported social media engagement is important to their business. Social media increases exposure, web traffic and thought leadership which works towards developing more dedicated and loyal customers. Having a large fanbase is necessary, but what we also want is an ENGAGED fanbase. They are our champions! Brand ambassadors! Biggest cheerleaders! So how do we do it? We suggest thinking about an increased social media presence in four steps: growth, engagement, acquisition, retention… better known as the GEAR model.

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Social Media, Downtown Main Street

mobile advertising, Downtown Main Street

Designing A Mobile Ready Downtown Main Street Website


Having a mobile ready website is not just a buzzword...it’s the real deal! Mobile ready means users can access your website seamlessly on their mobile phones and tablets. That’s why we can’t emphasize this enough...if you’re looking to design a website for your downtown main street, then you MUST take mobile readiness into consideration!

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mobile advertising, Downtown Main Street

branding, Downtown Main Street

Branding Your Downtown Main Street as a Destination


It’s time to start thinking about your downtown main street in a whole new way. People are longing for a closeness in their community that is creating a desire for a strong downtown core—a place where people can gather, shop and eat on a regular basis. More importantly, the charm of small town main street’s are bringing businesses, driving tourism and making an economic impact. Want to take things to the next level? Here are four steps to get started with branding your downtown main street.

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branding, Downtown Main Street

About This Blog Series

In this 12-part blog series, you'll learn what steps you need to take to ensure your downtown main street is on the map and thriving!

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