Big Brothers Big Sisters

Portfolio

THE CHALLENGE

On Give Local America day, the Sacramento Region Community Foundation (SRCF) ran a 24-hour online campaign to raise funds for local non-profits. 400 non-profits participated in the “Big Day of Giving” (Big DoG) and the goal was to raise over $1 million. Big Brothers Big Sisters of Greater Sacramento (BBBS) asked ClickSpring to create a social media campaign to reach potential donors, create buzz around their mission, and raise as much as possible in the short timespan.

OUR SOLUTION

ClickSpring created a social media campaign strategy for BBBS including content development and advertising campaign management. We developed profile graphics for each social media account, as well as graphics to be published on the accounts throughout the day. To drive additional clicks to the BBBS donation page, ClickSpring managed a Facebook advertising campaign targeting three different demographics. On the Big DoG, ClickSpring monitored the BBBS social media accounts for activity, interacted with engaged users, and posted live updates.

THE RESULTS

In a 24-hour span, BBBS raised $10,000 to support their programs. As a result of ClickSpring’s activity on the networks, BBBS also gained 41 new Twitter followers and 16 new Facebook fans on the same day. Through our outreach on Twitter, we reached over 65,000 users with the BBBS message. On Facebook, we were able to reach 27,000 potential donors through advertising.

F reedom Bag has been working with ClickSpring for a little over six months and could not be happier! The ClickSpring team is: creative, responsive and thorough. Geoff & Stephanie have listened to our ideas and really tried to understand and address our goals, needs and vision for the future. Thank you for doing so much to assist us in revitalizing our company and promoting our renaissance into the world of online shopping!

 

Freedom Bag

DeAnna Roegner, Creator & Owner, Freedom Bag

H highly recommend ClickSpring. Their program made an immediate impact on our online reputation. We now have dozens of positive reviews from our customers on Yelp and other review sites. This has helped us earn new business and gain the trust of potential customers.

 

Caltronics Business Systems

Tony Riehl, Vice President, Caltronics Business Systems

W orking with ClickSpring has been a great experience. Their team is incredibly responsive and fast, and they do a phenomenal job of understanding and responding to our needs.

 

Jeffrey Demure + Associates

Chelsea Richardson, Associate, Jeffrey Demure + Associates

T he team at ClickSpring was wonderful to work with when we needed their services for Facebook advertising. They were always prompt with reporting and ensured that we were being as efficient as possible with the allocated budget for each project. We would definitely work with ClickSpring again for this and many other services they offer.

 

The Honey Agency

Meghan Phillips, Co-founder, The Honey Agency