On Give Local America day, the Sacramento Region Community Foundation (SRCF) ran a 24-hour online campaign to raise funds for local non-profits. 400 non-profits participated in the “Big Day of Giving” (Big DoG) and the goal was to raise over $1 million. Big Brothers Big Sisters of Greater Sacramento (BBBS) asked ClickSpring to create a social media campaign to reach potential donors, create buzz around their mission, and raise as much as possible in the short timespan.
ClickSpring created a social media campaign strategy for BBBS including content development and advertising campaign management. We developed profile graphics for each social media account, as well as graphics to be published on the accounts throughout the day. To drive additional clicks to the BBBS donation page, ClickSpring managed a Facebook advertising campaign targeting three different demographics. On the Big DoG, ClickSpring monitored the BBBS social media accounts for activity, interacted with engaged users, and posted live updates.
In a 24-hour span, BBBS raised $10,000 to support their programs. As a result of ClickSpring’s activity on the networks, BBBS also gained 41 new Twitter followers and 16 new Facebook fans on the same day. Through our outreach on Twitter, we reached over 65,000 users with the BBBS message. On Facebook, we were able to reach 27,000 potential donors through advertising.