Button Up Boutique had entered the KCRA 3 A-List contest in the past. It is an annual contest that uses online voting to determine the best businesses in the area across dozens of categories in the Sacramento region. In 2013, Runway/Button Up Boutique placed 13th in the Best Women’s Boutique category. The following year, they wanted to place in the top 5 boutiques.
ClickSpring created a campaign to promote voting for Runway & Button Up Boutiques via social media and in-store promotions. An eye-catching graphic was designed and used across all channels to encourage fans and shoppers to vote. ClickSpring managed an email marketing campaign, Facebook advertising, wrote content for the boutique’s social media accounts and blogs, and created postcards to hand out in the stores.
Runway & Button Up Boutiques won 3rd place in the Best Women’s Boutique category with over 150 votes. They saw increased foot traffic and online traffic to their stores as a result of being featured on the KCRA A-List website as a finalist. They continue to benefit from the increased exposure of the contest and new customers they acquired.