Caltronics Business Systems, a large B2B company that provides document management and managed print services, was having difficulty managing their online presence and reputation. They had no presence on any social media sites and couldn’t find a way to get their customers to write reviews for them. They were losing business from one out-of-date negative review on Yelp and were looking to increase their business prospects but weren’t sure where to begin.
ClickSpring developed and managed a social media program, including LinkedIn, Facebook, and Twitter. In addition, ClickSpring created a program to monitor the company’s online reviews for their 10 locations. We provided training programs for their sales team on LinkedIn and for their Customer Service Representatives (CSRs) on requesting customer reviews. The sales team was tasked with using LinkedIn to improve lead generation, while the CSRs began sending out review requests to customers after they had a positive experience with Caltronics.
After our LinkedIn trainings, their sales team went from 3,648 connections to 7,048 connections, greatly increasing their ability to reach new prospects and spread the word about their services. In two years, we were able to organically grow their social media following from 0 to 787 followers. As a result of our reputation management efforts, they gained 54 new positive reviews on Yelp and went from a 1-star average to a 4.5-star in the first 9 months.