Citrus Town Center, a neighborhood shopping center in Citrus Heights, California, needed help increasing foot traffic and creating awareness of their location and stores. They had tried traditional advertising but felt it wasn’t reaching their target audience and wasn’t timely enough to influence shoppers to actually visit the shopping center.
ClickSpring created a mobile advertising campaign strategy, which provided real-time targeting of people in close proximity to the shopping center. These ads reached users on their mobile devices who were within 3 miles of the center with captivating images and text about the stores nearby. The ads linked to a landing page on the Citrus Town Center website that featured store promotions within the shopping center. We paired this advertising strategy with an active and robust social media presence for Citrus Town Center across multiple social networks.
Through a highly targeted mobile advertising campaign and robust social media presence, ClickSpring was able to drive more foot traffic to the shopping center and more traffic to their website. Citrus Town Center was able to capture shoppers when they were near the center, averaging 938,987 ad views per month. They also averaged an extremely low cost per click of 15¢ per click, with an industry high click through rate of .53%.