Fountains at Roseville

Portfolio

THE CHALLENGE

Fountains at Roseville, a unique lifestyle center in Roseville, California, was struggling to maintain a consistent and robust presence on social media channels. They had a small audience relative to their size and influence in the marketplace. The management was looking for ways to build brand awareness, increase shopper engagement, and drive more foot traffic to the center, specifically to their events throughout the summer and fall.

OUR SOLUTION

ClickSpring custom designed an active and robust social media presence for Fountains at Roseville across all major social networks and review sites. We began with a social media strategy to develop the voice and messaging for Fountains and carried this out with bi-weekly content calendars highlighting the unique aspects of the center which most appealed to shoppers. We paired this content strategy with active monitoring and fan engagement activity to grow their audience and turn the social networks into a marketing channel for the stores and events at the center. We developed a social advertising campaign to target shoppers within a 25 mile radius of the center and ran contests and promotions to grow their fan base.

THE RESULTS

In one year, we grew their overall audience from 4,879 users on two networks to 25,214 users on four networks (a 516% increase). With these efforts, we surpassed the Facebook audience size of all other shopping malls in the greater Sacramento area except Galleria at Roseville, which opened 8 years prior to Fountains at Roseville. We increased the average number of people who engaged with the Facebook page each month by 1,665% and positioned their Facebook and Twitter accounts as a new customer service channel for shoppers. With a growing and engaged audience online, we were able to greatly increase event attendance by promotion via social networks.

F reedom Bag has been working with ClickSpring for a little over six months and could not be happier! The ClickSpring team is: creative, responsive and thorough. Geoff & Stephanie have listened to our ideas and really tried to understand and address our goals, needs and vision for the future. Thank you for doing so much to assist us in revitalizing our company and promoting our renaissance into the world of online shopping!

 

Freedom Bag

DeAnna Roegner, Creator & Owner, Freedom Bag

H highly recommend ClickSpring. Their program made an immediate impact on our online reputation. We now have dozens of positive reviews from our customers on Yelp and other review sites. This has helped us earn new business and gain the trust of potential customers.

 

Caltronics Business Systems

Tony Riehl, Vice President, Caltronics Business Systems

W orking with ClickSpring has been a great experience. Their team is incredibly responsive and fast, and they do a phenomenal job of understanding and responding to our needs.

 

Jeffrey Demure + Associates

Chelsea Richardson, Associate, Jeffrey Demure + Associates

T he team at ClickSpring was wonderful to work with when we needed their services for Facebook advertising. They were always prompt with reporting and ensured that we were being as efficient as possible with the allocated budget for each project. We would definitely work with ClickSpring again for this and many other services they offer.

 

The Honey Agency

Meghan Phillips, Co-founder, The Honey Agency