Genesis

Portfolio

THE CHALLENGE

Napa Technology, a Silicon Valley wine technology company, was seeking to launch a new consumer product for home wine preservation and dispensing into the market. Their unique Genesis wine machine is the only product capable of preserving and dispensing both still and sparkling wines. They needed to design and build a webstore and launch this product to the world for the first time with a major marketing and advertising campaign.

OUR SOLUTION

ClickSpring designed and built a webstore for the Genesis line of products on the Shopify eCommerce platform. We optimized their webstore for SEO best practices and launched a keyword targeted pay-per-click (PPC) ad campaign with components for search ads, display advertising, and product listing ads found on Google Shopping. We created a series of customer engagement emails for new customers, order confirmations, shipping notifications, and other purchase related events. In addition, we created an email automation program for recapturing customers who abandoned their carts and did not complete their purchase.

THE RESULTS

Within 3 months of starting work, ClickSpring designed, developed, and launched a webstore to sell the Genesis wine machine by Napa Technology. PPC ads are currently driving the most traffic and sales, with a low cost per click compared to industry standards, from any traffic source. Organic search is a strong secondary source of traffic and continues to grow each month. Within their second month of online product sales, after launching a PPC campaign and holiday related PR efforts, Napa Technology sold 100+ Genesis machines with a total of over $45k in gross sales purely from their webstore.

F reedom Bag has been working with ClickSpring for a little over six months and could not be happier! The ClickSpring team is: creative, responsive and thorough. Geoff & Stephanie have listened to our ideas and really tried to understand and address our goals, needs and vision for the future. Thank you for doing so much to assist us in revitalizing our company and promoting our renaissance into the world of online shopping!

 

Freedom Bag

DeAnna Roegner, Creator & Owner, Freedom Bag

H highly recommend ClickSpring. Their program made an immediate impact on our online reputation. We now have dozens of positive reviews from our customers on Yelp and other review sites. This has helped us earn new business and gain the trust of potential customers.

 

Caltronics Business Systems

Tony Riehl, Vice President, Caltronics Business Systems

W orking with ClickSpring has been a great experience. Their team is incredibly responsive and fast, and they do a phenomenal job of understanding and responding to our needs.

 

Jeffrey Demure + Associates

Chelsea Richardson, Associate, Jeffrey Demure + Associates

T he team at ClickSpring was wonderful to work with when we needed their services for Facebook advertising. They were always prompt with reporting and ensured that we were being as efficient as possible with the allocated budget for each project. We would definitely work with ClickSpring again for this and many other services they offer.

 

The Honey Agency

Meghan Phillips, Co-founder, The Honey Agency