NAPA TECHNOLOGY

Portfolio

THE CHALLENGE

Napa Technology, a Silicon Valley wine technology company, was in search of ways to increase traffic to their website. One of their main objectives was to generate more sales leads for their market leading WineStation product for restaurants, wineries, grocery stores, hotels, sports facilities, and anywhere wine by the glass is served. They had just completed a website redesign and were seeking to capitalize on this new brand asset to reach as many new prospects as possible and convert them into sales leads through their website.

OUR SOLUTION

ClickSpring designed a traffic driving and conversion rate optimization (CRO) program. This included search engine optimization (SEO) and pay-per-click (PPC) advertising, as well as development of keyword specific landing pages and new lead capture forms. We then optimized the website visitor flow and lead capture forms to increase overall conversion rates capitalizing on the increased volume of traffic generated by SEO and PPC.

THE RESULTS

Our program doubled the company’s conversion rate in 6 months, going from 11% to 22%. Over the course of 3 months of SEO efforts, organic traffic to the website increased by 91%. Overall traffic to the website through PPC advertising was increased and the average cost per click (CPC) was down from the previous year. In addition, our landing pages and lead capture form optimization efforts led to a 39% increase in leads captured by the company each month.

F reedom Bag has been working with ClickSpring for a little over six months and could not be happier! The ClickSpring team is: creative, responsive and thorough. Geoff & Stephanie have listened to our ideas and really tried to understand and address our goals, needs and vision for the future. Thank you for doing so much to assist us in revitalizing our company and promoting our renaissance into the world of online shopping!

 

Freedom Bag

DeAnna Roegner, Creator & Owner, Freedom Bag

H highly recommend ClickSpring. Their program made an immediate impact on our online reputation. We now have dozens of positive reviews from our customers on Yelp and other review sites. This has helped us earn new business and gain the trust of potential customers.

 

Caltronics Business Systems

Tony Riehl, Vice President, Caltronics Business Systems

W orking with ClickSpring has been a great experience. Their team is incredibly responsive and fast, and they do a phenomenal job of understanding and responding to our needs.

 

Jeffrey Demure + Associates

Chelsea Richardson, Associate, Jeffrey Demure + Associates

T he team at ClickSpring was wonderful to work with when we needed their services for Facebook advertising. They were always prompt with reporting and ensured that we were being as efficient as possible with the allocated budget for each project. We would definitely work with ClickSpring again for this and many other services they offer.

 

The Honey Agency

Meghan Phillips, Co-founder, The Honey Agency