Sweet Finds had an eBay store selling gently used designer clothing for women. They wished to expand their brand and launch a full webstore with eCommerce capabilities that worked in conjunction with their eBay store. Sweet Finds had no logo or any other existing branding in place and therefore was in need of a brand identity.
ClickSpring started the process by interviewing the owner about her vision for the company and looking at her competitors. We developed a mood board to showcase the colors, fonts, and overall feel for the brand. The mood board evolved with client feedback and was used to inspire an icon and logo design. The logo incorporated an “S” and “F” into a clothes hanger icon above the words ‘Sweet Finds.’ We then used this brand identity to design and develop a webstore for Sweet Finds to sell their clothing and integrated it with eBay to manage inventory across both stores.
Sweet Finds now has a recognizable brand identity for use on their new webstore and across all their marketing and advertising channels. They have a new webstore fully eCommerce capable and they can manage their webstore and eBay store from one dashboard. They have been able to increase their sales and more efficiently manage their business all while building a brand for their new company.