Rancho Cordova Travel & Tourism (RCTT) is a Tourism Business Improvement District (TBID) that promotes travel to Rancho Cordova, CA. They needed help creating a new website that would appeal to travelers and entice them to stay in Rancho Cordova. RCTT had a logo for their TBID however they were in need of a new brand for use on their website and in marketing and advertising efforts.
ClickSpring assessed their current website, existing content, and brand. We gathered information about what RCTT wanted to convey to travelers and everything that the area has to offer for sports, events, outdoor enthusiasts, families, and more. All of this information was compiled to design a website with simplified navigation, high-resolution images of Rancho Cordova, and everything a traveler would need at their fingertips. We then refreshed the brand and messaging for their website and marketing program: Visit Rancho Cordova – stay and play.
We designed a new website on WordPress that is visually appealing with many large, beautiful photos of the area. The new website is easy to navigate, providing users with three main areas to explore: stay here, play here, and book an event. In addition, we used the icon of their original RCTT logo and designed a fresh new brand that communicates their new marketing message: Visit Rancho Cordova, stay and play.